I specialize in branding for hospitality, luxury, heritage, food, and artisan products, helping businesses craft narratives that resonate globally while honoring cultural authenticity. My approach blends design, storytelling, and strategy to create meaningful, enduring brands. Born and raised in Brooklyn, New York, I’ve built an internationally driven career, living in Spain, Italy, London, and NYC. With fluency in English, Spanish, and Italian, and dual citizenship in the U.S. and Spain, I bring a truly global perspective to every project. My journey has been anything but conventional—I've worn many hats, from boxer and professional musician to street photographer and antique rug curator. These experiences shape my creative lens, allowing me to approach branding with depth, originality, and a keen eye for craftsmanship.