Branding for QR Tourism: Brand Ideation
My roles: Brand Ideation, Strategy, Visual Identity, Logo Design, Naming, UX, Copy / Year 2021
This project involved collaborating with the NYC Department of Cultural Affairs in order to design a contactless tourism strategy for New York City while it reopened for tourism during the Covid 19 pandemic.
This was my personal project that I pitched in efforts to help the city regain its tourism industry.
For the entire pitch deck and extended case study, please contact me directly.








