Rebranding Play Airlines: New Visual Identity

My roles: Graphic Design, Brand Aesthetic, Copy/ Year 2023

This project was done as a visual rebranding submission for Play Airlines. It redesigned their current red and white color palette, logo, copy, and also prototyped a new visual identity with some advertisement mockups. The design challenge was to incorporate the iconic “play” button into the new logo.

For a full case study document that includes all research and design process please contact me directly.

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Babali: Retail Experience Design

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Phony Negroni: Ad Design